E-commerce and Saudi-market paid media (team experience)
Overview
This card describes experience a member of our team brings to Devya, not a project Devya delivered. From 2025 a senior media buyer on our team planned and optimised paid campaigns on Meta, Google, TikTok and Snapchat for lead generation and e-commerce at a media and holding group, ran performance campaigns for international fashion and lifestyle brands, and managed the Saudi-market advertising of a water-filter brand remotely, including its conversion funnel, tracking and landing pages.
The Challenge
Four ad platforms and two markets, each with its own audiences, creative formats and tracking, where budget has to follow what actually converts.
Our Solution
Campaigns optimised to raise return on ad spend and lower the cost per acquisition. On the Saudi account the work also covered the conversion funnel, tracking and landing pages, not only the ads.
Results
The campaigns and their results belong to those companies, so we show no figures, client names or ad creatives here.